Your List is a Great Source of Passive Income
Hopefully, as your business has grown, so has your email list. Building an email list is an essential part of owning a business today, no matter what kind it is. Everyone is always claiming that the next new thing will replace email marketing, but it never does. No social platform has ever been able to provide the type of return on investment that an email list can if you plan it right. Here’s how you can leverage your email list to generate a steady stream of passive income.
Tell Your List What to Expect
When people sign up for your email list, you need to tell them what to expect. Set up an autoresponder series that:
- Welcomes them to the list
- Introduces them to your business
- Provides an overview of what to expect from being on your list
- Invites them to your social media platforms
Building a relationship with your subscribers is crucial. A warm welcome and clear expectations set the stage for a long-term, trust-based relationship.
Make it Easy
Whenever you create a new product or want to promote a new product, create an email series for your autoresponder. Schedule it right away. You can create schedules as short as 7 days or as long as an entire year’s worth of emails. This ensures your list remains engaged and aware of your offerings without any gaps.
Create Calls to Action
Every email should have a Call to Action (CTA). Your email messages should:
- Lead to something your audience can purchase
- Offer downloads that encourage purchases
- Move them to a new segment that also encourages purchases
CTAs guide your subscribers towards actions that benefit both them and your business. Whether it’s a purchase, a download, or a segment shift, each action contributes to your passive income.
Build Your List
Always keep building your list. You can build your list by adding content upgrades to your blog posts. For example:
- Blog Post Topic: 3 Ways to Make Extra Money
- Content Upgrade: 101 Ways to Make Extra Money
This method moves readers to your list about making money, where you can promote paid methods to make money. Continuously growing your list ensures a fresh stream of potential customers.
Use Evergreen Content
One way to give your list members information that can also translate to added income is to put a lot of evergreen content into your schedule. Evergreen content is content that stays fresh for a long time, and in some niches, that can be almost forever.
- Types of Evergreen Content:
- Educational articles
- How-to guides
- Resource lists
Keeping your audience informed with evergreen content will train them to open emails from you and trust your calls to action. Consistency in delivering valuable content builds trust and reliability.
Fill Your Autoresponder
Add content to your autoresponder for every blog post you publish, every product you sell, every event you want to attend, and more. The more you add content into your autoresponder that is useful to your audience and promotes what you want to tell them about, the better. You will train them to get used to receiving quality content from you, and that you only promote quality, useful products and services.
- Content to Add:
- Blog post summaries
- Product announcements
- Event invitations
- Educational series
When you have enough content scheduled into your autoresponder, you can then fill it in with last-minute trending items, specials that your affiliate partners are promoting, and other content. If you choose to leave it for a few weeks, it’ll still be productive and producing passive income for you—even when you’re not actively working on it.
Conclusion
An email list is more than just a collection of names and email addresses. It's a powerful tool that, when used correctly, can generate significant passive income for your business. By setting clear expectations, making it easy for subscribers to engage, creating compelling calls to action, continuously building your list, utilizing evergreen content, and filling your autoresponder with valuable information, you can transform your email list into a reliable source of passive income.
Remember, the key to success with email marketing is consistency and providing value. Keep your subscribers engaged with useful content and trustworthy promotions, and your email list will become one of your most valuable business assets.
Using an autoresponder is essential for building and nurturing your email list. It helps automate welcome messages, provide valuable content, and engage subscribers consistently.
Are you using an autoresponder yet?
If not, we recommend SendShark.
.png)
.png)
