How to Create Evergreen Auto-Responder Series for Long-Term Success

 

Creating Auto-Responder Series as a Source of Passive Income for Months & Years to Come

In every niche, there are products and services that you can recommend that pretty much stay solid for years to come. If you can identify those products and services, then you can create evergreen content around those products and services so that you can promote them on a schedule via autoresponder to each subscriber based on when they subscribed.

What is an Auto-Responder Series?

An autoresponder series is a sequence of pre-written emails that are sent out to subscribers at predetermined intervals. Once set up, these emails are delivered automatically based on when someone joins your email list. This means that a new subscriber who signs up today will receive the first email today, the second email tomorrow, and so on, regardless of when previous subscribers joined.

Why Use an Auto-Responder Series?

• Passive Income: Once your series is set up, it works on autopilot, generating income without requiring constant attention.
• Consistent Engagement: Regular emails keep your audience engaged and maintain a relationship with your subscribers.
• Evergreen Content: By using evergreen content, you ensure that your messages remain relevant over time.
• Automation: Frees up your time, allowing you to focus on other aspects of your business.

Creating Your Evergreen Auto-Responder Series

Step 1: Identify Evergreen Products and Services

To create an effective autoresponder series, start by identifying products and services that have long-term relevance. These could be tools, courses, or resources that have consistently proven their value over time. The goal is to select items that you can confidently promote for months or even years.

Step 2: Develop Evergreen Content

Once you have your products and services, the next step is to create content around them. Evergreen content is material that remains useful and relevant regardless of when it is read. This ensures that your emails will always be pertinent to your subscribers.

Examples of Evergreen Content:

• Life Coach: 365 Days of Positive Affirmations
• Keto Diet Support: 365 Keto Lunch Recipes
• Money Mindset: 365 Days to Retraining Your Money Mindset
• Getting Through Divorce: 365 Days to Moving On

Step 3: Set Up Your Auto-Responder

With your evergreen content ready, you can now set up your autoresponder. Most email marketing platforms like SendShark, AWeber, or ConvertKit allow you to schedule emails based on the subscriber’s sign-up date.

• Welcome Email: Start with a warm welcome email that introduces yourself and sets expectations for what the subscriber can look forward to.
• Daily or Weekly Emails: Schedule your content to be sent out on a daily or weekly basis. For instance, after the welcome email, you could schedule daily emails for the first week, followed by weekly emails thereafter.

Step 4: Personalize Your Messages

Using tags and personalization options in your autoresponder tool, you can tailor the emails to feel more personal and relevant to each subscriber. This can include using the subscriber’s name, referencing their interests, or segmenting your list based on specific actions they take.

Step 5: Include Affiliate Links

Incorporate affiliate links within your emails to monetize your efforts. Ensure that the products and services you promote are genuinely valuable and relevant to your subscribers. Transparency is key, so let your subscribers know that you may earn a commission if they make a purchase through your links.

Step 6: Purchase PLR Content

Private Label Rights (PLR) content can be a valuable resource for quickly building your email series. PLR content can be purchased in 365-day series of evergreen content in specific niches. All you have to do is customize the content with your branding and affiliate links, then load it into your autoresponder.

Tips for Creating Effective Auto-Responder Emails

• Keep Emails Short and Valuable: Aim for around 250 words per email. Focus on delivering solid information that helps your subscriber solve their problems while subtly promoting a product or service.
• Break Down Long Content: If you have lengthy articles or books, break them down into smaller, digestible pieces to create a longer series of emails.
• Use Clear Call-to-Actions (CTAs): Each email should have a clear CTA, guiding your subscriber on what to do next, whether it’s reading a blog post, watching a video, or purchasing a product.
• Test and Optimize: Regularly review your email series to ensure that the content remains relevant and the products are still available and popular. Make adjustments as needed to keep your series effective.

Example Auto-Responder Series Structure

1. Day 1: Welcome Email

• Introduction to the series
• What to expect
• Brief overview of the first piece of valuable content

2. Day 2-7: Daily Emails

• Each email contains a valuable tip, strategy, or piece of information
• Include an affiliate link to a relevant product or service

3. Weekly Emails: Ongoing Value

• Transition to weekly emails after the first week
• Continue providing valuable content
• Rotate affiliate promotions to keep things fresh

Maintaining and Updating Your Series

While the goal is to create an evergreen series, it’s essential to periodically review and update your content. If a product goes out of popularity or a link becomes inactive, update the email to reflect a new product or service. This way, your series remains relevant and continues to provide value to your subscribers.

Conclusion

Creating an autoresponder series with evergreen content is a powerful strategy for generating passive income. By carefully selecting long-lasting products and services, developing valuable content, and automating the delivery process, you can build a steady stream of income that requires minimal ongoing effort. Use these tips to create your own evergreen email series and watch as your passive income grows for months and years to come.