Creating Info Products as a Source of Passive Income

You may not realize it, but information products have been around longer than the internet. An information product is simply a way to provide information to the customer about a specific issue, problem, or disseminate information. The info product can be in many forms, such as a book, video, membership site, or audio. It can also be a combination of all the above.

If your audience needs the information, then you should create it. It can be something like “How to Become a Minimalist” or “Lose Weight in 30 Days” or it can be a book about your journey to success with tips for the reader to follow. It can be in a variety of forms, a combination of forms, and if it covers information that your audience wants, it can become a product that is a source of passive income for you.

Create, Buy, or Hire Someone to Create the Content

Once you decide what you want to create as an information product then you need to decide how you’ll create it. You can create it yourself, you can get help by hiring someone else to do it for you, or you can buy private label rights content that you can use to make the information product. You can even combine several types of information products together, along with some original additions of your own, and create an amazing info product that everyone in your niche will want.

Options for Creating Content

1. DIY (Do It Yourself): If you have expertise in the topic, creating the content yourself ensures authenticity and originality.

2. Hiring Freelancers: Platforms like Upwork or Fiverr allow you to find talented writers, designers, and video editors who can create high-quality content for you.

3. Buying Private Label Rights (PLR) Content: PLR content is pre-made content that you can purchase, modify, and brand as your own. It’s a quick way to have a ready-to-sell product.

4. Combining Various Types of Content: Use a mix of written, audio, and video content to cater to different learning preferences and enhance the value of your product.

Get it Up for Sale

Once you’ve created and packaged the product, you’ll want to sell it. The best way to sell it is in a way that you can get affiliates to also promote it and earn a commission on it. It’s a lot cheaper to pay commissions than it is to pay for reaching people on your own via advertisements on social media. If you can attract super affiliates, that’s going to explode your sales.

Steps to Sell Your Info Product

1. Choose a Selling Platform: Use platforms like Gumroad, Teachable, or your own website to host and sell your product.

2. Set Up Affiliate Programs: Platforms like ClickBank or JVZoo are excellent for setting up affiliate programs. They handle payments and track affiliate sales, making it easier for you to manage.

3. Create a Sales Page: A compelling sales page with strong copywriting, testimonials, and a clear call-to-action is crucial. Use tools like Leadpages or Elementor to design your page.

4. Price Your Product: Research similar products in your niche to set a competitive price. Consider offering a discount for early buyers to drive initial sales.

Set Up Promotions

You can set up promotions in a passive way. Once you load the information into your autoresponder, into your social media schedule, and get it up on your blog as a post and a page, all you must do is promote it and let others promote it. Then you’ll start raking in the income passively from here on out.

Automated Promotion Strategies

1. Email Marketing: Use autoresponders like Mailchimp or ConvertKit to send automated email sequences promoting your info product.

2. Social Media Scheduling: Tools like Hootsuite or Buffer can help you schedule posts across various social media platforms in advance.

3. Blog Posts and SEO: Write blog posts related to your info product and optimize them for search engines. This will drive organic traffic to your sales page.

4. Webinars and Live Sessions: Hosting webinars or live sessions can be an effective way to engage with your audience and promote your product in real-time.

Provide Customer Service

Once you start selling the info product, you will need to provide customer service. You can set up some automation on this process by using a searchable helpdesk and ticketing system. But, you will only have to create that one product one time. Once it’s set up, providing customer service will be your only role in making money on the sales. If you create a product that is more evergreen content, then it will last a long time and you can almost create an entire business off one great information product.

Tips for Efficient Customer Service

1. Helpdesk Software: Use helpdesk software like Zendesk or Freshdesk to manage customer inquiries efficiently.

2. FAQ Section: Create a detailed FAQ section on your sales page to address common questions and reduce the number of support tickets.

3. Automation: Implement chatbots and automated responses for common queries to provide instant assistance.

4. Feedback Loop: Collect feedback from customers to continuously improve your product and service.

Conclusion

Creating info products can be a lucrative source of passive income if done correctly. By identifying the needs of your audience, creating high-quality content, effectively promoting it, and providing excellent customer service, you can establish a steady stream of income. The key is to create a product that provides real value to your audience, and with the right strategies, you can turn a single info product into a thriving business.

Start today by brainstorming ideas for your first info product. Remember, the effort you put in now can pay off for years to come, making it a worthwhile investment of your time and resources.